The information campaigns and their audiences up sharply in March and April 2020 on a panel of 300 major brands and companies (source: Epresspack)
Over the two March-April months of containment, the 300 companies issued 10,200 information campaigns (press releases, news, newsletters, etc.), up 24% compared to the same period in 2019. Significantly, these announcements generated a doubling of audiences with unique visitors, up 73% (917,600). Pageviews increased by 37% to 1,440,000 page views.
While in April 2020, in the middle of containment, the upward trend in the number of announcements further intensified compared to the previous month (5,500 announcements in April compared to 4,700 announcements in March 20), the messages differ significantly from one month after another.
Corporate communication mainly related to Covid-19 (solidarity initiatives, useful information, emergency measures) during March, shifts more in April to classic messages related to going back to business such as reopening of stores, extension of post-COVID partnerships, appointments, equity investments or investments ... We are also seeing the return of financial communication with announcements of results.
Finally, we note a larger share of audiences in France, which generated 78.2% of traffic in April 2020, up almost 20 points compared to April 2019 (60% of traffic) and compared to March 2020 (68%).
Note that the panel of 300 brands and companies, studied by Epresspack, comes from the industries of banking (15%), luxury (25%), hotel / tourism / transport (20%), Energy / Construction (15%), Distribution (10%), Media (4%) and Public institutions (10%).
“The crisis clearly favored“ Earned media ”communication strategies, notes Antoun SFEIR, CEO Epresspack. It also confirms the increasingly important role of proprietary content hubs in relations between brands/companies and the media and influencers. "
Cumulative March / April 2020 compared to March / April 2019
M/A 2019 | M/A 2020 | % progress | |
VISITORS |
529 614 | 916 368 | + 73% |
SESSIONS |
617 222 | 1 012 843 | + 64% |
PAGEVIEWS | 1 061 751 | 1 456 711 | + 37% |
NUMBER OF BLOGS | 8 200 | 10 200 | + 24% |
MARCH-19 | MARCH-20 | % PROGRESS | |
VISITORS | 290 915 | 442 295 | + 52% |
SESSIONS |
338 398 | 494 395 | + 46% |
PAGEVIEWS | 584 275 | 740 988 | + 27% |
NUMBER OF BLOGS | 4 650 | 4 700 | + 1% |
April 2020 (compared to April 2019) / A growing upward trend
APRIL-19 | APRIL-20 | % PROGRESS | |
VISITORS |
238 699 | 474 073 | + 99% |
SESSIONS |
278 824 | 518 448 | + 86% |
PAGEVIEWS | 477 476 | 715 723 | + 50% |
NUMBER OF BLOGS | 3 550 | 5 500 | + 55% |
Press Contatct
Yaël Dorfner
ydorfner@epresspack.com
+33 (0)6 09 66 27 55