Reputation & technology
On November 22, 2016, the Vinci Group fell victim to a "Hoax". The spread of a false press release sent to the press led to the fall of the stock value of the company by nearly 19% in a few minutes.
One would ask: Who is the first journalist to have made the mistake of not checking their source?
The answer is A chatbot, a tool programmed to automatically disseminate news announced on certain topics. This story sets a precedent in the corporate environment: information is an asset that needs to be protected.
Reputation, an ever more important factor of companies' economic stakes
The latest report from the AMO network, in collaboration with Reputation Dividend, entitled "What Price Reputation" tells that a company's reputation is a determining factor for its market valuation.
Indeed, in a world of fluctuating stock market valuations, a company's reputation is at the heart of investors' judgments. Generally, more than one in five companies suffer a decline in market capitalization because of a bad reputation. However, the latter is intrinsically linked to the ability of a company to manage crises. Fake news and deep fake are tools used by hackers to either earn money from stock fluctuation or convey a message (e.g. The YES LAB helping organizations to further their campaigns, by using altered videos and audio recordings of corporations)
You need new apt tools to protect your e-reputation. In nowadays’ 360° content dissemination models you need to make sure to authenticate your documents.
New Solutions adapted for unprecedented challenges to protect yourself against fake news and deep fake!
Since its emergence in 2017, we think of the problem of fake news only through the way information is delivered. However, it is time to accept that the solution must be above all technological and that we need to protect the content itself.
Faced with the constant "technologization" of information, it is essential to rethink our trust model and structure new security standards to support corporate communications and address these reputation related issues.
Numerous solutions do exist, as the Artificial Intelligence (AI) Grover, developed by the Allen Institute, a neural network that can detect fakes news with a precision of 92% based on all false information already published.
But there is now a simpler and technological way to protect your communication documents: The Blockchain.
Blockchain, a defense weapon for companies
It is now possible to protect and authenticate content (press releases, photos, videos) on the blockchain, thus fighting against the spread and recovery of fake news.