The Ecole Polytechnique wanted to have a tool that would allow them to provide journalists with the latest news and updates on the school. They wanted to ensure that the solution they were to use not only allowed for easy social media sharing but also encouraged it.
The epresspack solution offers the Ecole Polytechnique a simple and efficient way to manage all of their content: photos, press releases, video, and press kits. A dedicated media library section creates a unique place to locate all of their key branded images and content. Thanks to the sleek and streamlined customized design, navigating their newsroom is intuitive, thus facilitating access to content. A dedicated section was created to help them manage events; the section allows individuals and journalist to sign up for events or to view previously shared presentations. Journalists who would like to stay informed about the latest news and events on the school and its Foundation are able to sign up online to receive the monthly newsletter and press releases; the sign-ups are automatically updated into their CRM system for future dissemination.The platform also includes a search functionality that allows users to search all newsroom content by word, type, and date.