Case Studie – Havas Paris

 

The backstory

Havas Paris wanted to build and deploy a dedicated online space for journalists and influencers with rich media content that was easy to download and share on social media channels.

The solution

epresspack’s innovative Newsroom solution, allows Havas Paris to efficiently manage all their rich media content on one integrated platform. Our newsroom content management solution makes all of Havas Paris’ news content easily accessible to journalist and influencers; from their press releases, events listings, clients’ PR and advertising campaigns, photos, and videos. The solution provides them with details analytics of who has downloaded what content and how often. This analytics allows them to understand and measure each campaign and modify any future ones accordingly.