Press release, June 3, 2020 - Epresspack, European publisher of digital newsrooms serving PR, reputation and influencer marketing of brands and companies enriches its portfolio with a dozen new customers during the first months of the year and maintains its growth targets for 2020.
Le laboratoire Abbvie, Vivatech, rendez-vous européen de la technologie, la marque de maroquinerie Tod’s en Italie, Mediawan, le leader européen indépendant des contenus audiovisuels, e-voyageurs la plateforme qui réunit l’ensemble de ses forces digitales du groupe SNCF ainsi que les marques de stylos de luxe Montblanc, de mode masculine Ermenegildo Zegna et de lingerie Triumph ont commandé, lancé ou refondu des newsroom sur-mesure, avec pour objectif de booster leurs audiences auprès des publics BtB, en majorité les journalistes et influenceurs.
The Abbvie Abbvie laboratory, Vivatech, the a European technology rendez-vous, the Tod’s leather goods brand in Italy, Mediawan, the independent European leader in audiovisual content, e-voyageurs the platform which brings together all of its digital forces from the SNCF group as well that luxury pen brands Montblanc, Ermenegildo Zegna men's fashion and Triumph lingerie have ordered, launched or redesigned tailor-made newsrooms, with the aim of boosting their audiences with B2B audiences, mainly journalists and influencers.
"Brands and companies are curbing their communication and marketing expenses, but the digitization of tools and processes, which accelerated during the crisis, remains their priority. "says Antoun Sfeir, CEO de Epresspack.
A tech player in the communication sector, the startup Epresspack publishes and hosts the digital newsroom of 300 brands and international companies serving their PR and influencer marketing and manages a cumulative audience of 3.5 M VU (2019). Among its clients (40% belong to Cac 40), it includes Accor, Abbvie, ADP, Arte, Audi, Bouygues, Business France, BPI France, Bulgari, Dove, Kering, Hermès, ING, Leboncoin, Manpower Group, Norauto, Mido, Polytechnique, Taittinger, Tommy Hilfinger, Vinci or Vivatech. Founded by Antoun SFEIR, CEO, the European publisher of state-of-the-art content platforms brings together 50 employees in Paris, London, Milan and Madrid and posted sales of 3.5 ME in 2019.
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