It is a partnership that is announced in a familiar market for Epresspack. Already established in the beauty industry, Epresspack is the publisher of platforms serving the Press Relations challenges of Dove, Dessange International, Francis Kurkdjian, Wella Company and the perfumes and beauty branches of Louis Vuitton and Hermès.
This agreement will enable Epresspack to offer new "Analytics" services specific to the cosmetics market that MMI provides.
In return, MMI will propose in its product offering, the newsroom services "powered by Epresspack" in order to improve the PR performance of its clients through numerous functionalities: publication, enrichment, authentication and distribution of content, creation of online events, campaign analysis... This new service will complement MMI's services, which are mainly focused on analysis and consulting for brands.
In this report, MMI provides insights into the beauty market in the UK and Ireland. You will discover the sales growth, the best categories, the media to focus on and the top brands in these markets.
Download the pdf by following this link:
Founded in 1980, MMI collects and clarifies data on media and online commerce in the beauty sector in over 25 different countries. Based in London, the company has become the preferred supplier to PR and trade teams in the global cosmetics market. Today, it works with over 500 beauty brands.