Epresspack, Pioneer publisher of digital newsrooms
A tech player in the communication sector, the start-up Epresspack aims to offer the best of technology and design at the service of the reputation of brands and companies.
A pioneer newsroom publisher in Europe, Epresspack hosts and manages the content management platforms of 300 major brands and international companies. The Epresspack platforms are proprietary tools, 100% European, bringing together all the communication functionalities in one place: create, distribute, certify and archive high value-added editorial content for journalists, influencers, opinion leaders and other stakeholders.
With them, brands and companies have the means to think of themselves as the media.
Adopted by 300 brands and companies European, American and Asian, the "public relations" platform Epresspack manages a cumulative audience of 3.5 million unique visitors (2019).
Expresspack customers belong to all business sectors: Banking (15%), Luxury (25%), Hospitality / Tourism / Transport (20%), Energy / construction (15%), Distribution (10%), Media (4%), Public institutions (10%).
40% of Expresspack customers are from the CAC 40.
33% of Expresspack sales made with brands outside France (Italy, Spain, Switzerland, Germany, Netherlands, UK, USA)
An Epresspack newsroom, What is it?
A unique platform
management and dissemination
An all-in-one communication tool
■ A dynamic digital showcase personalized and integrated into the brand / company website
■ Hosting, management and archiving of responsive and rich media content: Texts, Photos, HD or SD Videos, Gifs, Podcasts ...
■ Creation of diverse media: press release, press kit, newsletter, invitation, etc.
■ 360 ° content distribution: web / responsive email / social networks
■ Integrated management of contact databases and nominative subscribers
■ Analytics & KPI
+ Blockchain information certification and protection
+ Data journalists and automatic updates
+ Media watch and press reviews
+ Social listening
+ Image library
A range of Live solutions
Streaming & Replay
+ Live discussion space embedded in the brand environment
+ Custom interface and link
+ Simultaneous download of content
Press releases &
Analytics & KPI
Blockchain Information certification
Newsroom, For Successful
In 2020, earned media and content will become even more significant in the relationship between brands and their audiences. Certainly, companies lack visibility, but they understood that they needed to maintain the link with journalists, influencers, opinion leaders ... and to maintain their confidence.
Antoun Sfeir, CEO of Epresspack
At the service of information and communication, newsrooms are very responsive content management and distribution tools in times of crisis.
A vector of reputation, image, and notoriety, Epresspack solutions meet the requirements of a successful Public Relations policy. They help to increase the intangible value of brands and companies.
A visibility booster
A statutory brand expression
A tool for conversation
A vector of engagement, rallying of ambassadors and communities
A tool for coherence
An interface coherent with the brand's graphic identity
Consistency between communications external / internal, BtoB / BtoC
Brand narration and narrative In the long term
A vector of trust
A proprietary and secure ecosystem
Certified and protected information
An anti-fake news tool
A crisis management tool
The 9 reasons to choose Epresspack
1. CreativityA creative director & a team of integrated creatives imagine interfaces heavily dosed in design.
2. CustomizationDesign with brand codes, architecture (languages, countries, markets, brands ..), sections, audiences in open or closed mode ... the company creates its own universe and features.
3. SimplicityTechnology is good, but with simplicity it's great! An intuitive back office, a dashboard that centralizes all features, promoting autonomy.
4. EfficiencyBecause ROI is no longer a dirty word for PR, the platform is also seen as a management tool that improves SEO and measures the effectiveness of messages thanks to analytics (quali and quanti emailing / audience statistics / downloads)
5. SecurityThe newsroom constitutes a proprietary and secure environment for the company, which chooses the modes of access and the targets. It also protects and certifies the information disseminated through the Blockchain.
6. Reactivity5 days is the time it takes to create a platform from scratch in its classic version. Dedicated project managers support clients on a daily basis.
7. Proprietary technologyEpresspack has developed proprietary technology for
the deployment of 100% integrated functionalities
with European infrastructures. It dedicates
also regular investments in R&D to create
innovations that respond to changes in PR,
needs, and formats. It is the ambition of Expresspack
to perfect the tool year after year to offer
design, simplicity and efficiency.
8. Live ServiceLive exchange is no longer an option!
The newsroom is a space for live discussions
integrated into the brand's environment.
So, streaming or videoconference for the next press
conference, analyst meeting, webinar or presentation
of the new collection? It's up to the company to
9. International PR experienceParis l London l Madrid l Milan
Decision-making interlocutors (directors of
communication, marketing directors, members of the
Antoun Sfeir, an MBA graduate, began his career as a
marketing manager for the leading Ittsalat telecoms
magazine. In 2003, he joined PR Newswire (Cision), a
media database portal. As Business Development
Manager, he supports the launch of its
activities in France. Appointed 3 years later as
Managing Director, he completed the acquisition of
général, il mène à bien l’acquisition du concurrent et
the French competitor and leader, Hors Antenne.
After 8 years in corporate information processing at
the head of Cision France, Antoun Sfeir founded
Epresspack in 2011. He then offered communication
and marketing professionals an innovative digital
solution for public relations and the reputation of
brands and companies. Antoun Sfeir Fondateur & CEO Epresspack
Antoun Sfeir, an MBA graduate, began his career as a marketing manager for the leading Ittsalat telecoms magazine. In 2003, he joined PR Newswire (Cision), a media database portal. As Business Development Manager, he supports the launch of its activities in France. Appointed 3 years later as Managing Director, he completed the acquisition of the French competitor and leader, Hors Antenne. After 8 years in corporate information processing at the head of Cision France, Antoun Sfeir founded Epresspack in 2011. He then offered communication and marketing professionals an innovative digital solution for public relations and the reputation of brands and companies. Antoun Sfeir Fondateur & CEO Epresspack
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