Epresspack, the European publisher of newsrooms dedicated to corporate reputation issues, together with Agence France-Presse (AFP) is today announcing the launch of MediaConnect, a unique service in France that optimises and secures the relationship between communication professionals (companies, organisations, institutions, consulting agencies) and information professionals (journalists, bloggers, influencers). The result of a joint venture between Epresspack and AFP, this large-scale newsroom is housed within an eponymous AFP subsidiary of which Epresspack is a shareholder.
Both a database and a search engine, MediaConnect enhances the value of information published by companies and organisations, while facilitating the work of the media by providing access to useful information whose source is authenticated (via Blockchain). More specifically, the platform centralises and archives press releases (texts, images, videos, graphics, etc.) submitted by companies. Journalists, for their part, may access this content from a secure space from which they can manage their favourites, launch searches facilitated by a comprehensive range of filters, and set up their email alerts.
Simplicity, trust and community are the hallmarks of this innovative newsroom, which offers an intuitive, responsive and secure experience for senders and receivers alike.
Aimed at all types of companies, institutions or individuals, the MediaConnect platform - financed through issuer subscriptions - will see its development ensured by AFP, which has a large institutional and corporate clientele, and Epresspack, whose technology has been adopted by many major brands and companies.
"We are very proud of our technological, commercial and financial partnership with this global news agency. It is recognition for the innovative technological solutions we have been developing for the past 10 years for the benefit of companies and their reputational challenges."
CEO and founder of Epresspack
Epresspack is the communication showcase for 300 major brands and multi-sector companies (30% in the CAC 40 and 10% in the FOOTSIE 100). A publisher and SAAS specialist, this French tech player deploys content platforms (publication, certification, distribution, live, audience analysis, workplace) dedicated to the reputation issues of brands and companies. Founded and chaired by Antoun Sfeir, the start-up - whose economic model is based on subscriptions - has a turnover of 4M€ (+20%) and 50 employees (Paris, London, Milan and Madrid).
AFP is a leading global news agency providing fast, comprehensive and verified coverage of the events shaping our world and of the issues affecting our daily lives. Drawing from an unparalleled news gathering network across 151 countries, AFP is also a world leader in digital verification. With 2,400 staff representing 100 different nationalities, AFP covers the world in six languages, with a unique quality of multimedia storytelling spanning video, text, photos and graphics
An independent subsidiary of the global news agency AFP, MediaConnect is a platform that seeks to facilitate and optimise relations between information professionals and communications officers for companies, institutions and NGOs. For journalists, access will be free for content where the source is certified, in an environment which allows them to customise content and be alerted about the information of their choice. For communications officers, it will be the ideal tool to showcase their messages in front of their target audience.
Loick Tanguy - Epresspack
+33 6 19 81 07 54