20/11/2018 - How to turn information into information to be used: The importance of monitoring and measuring your content outreach!
Epresspack’s digital newsrooms optimize and create tools to monitor and measure the outreach of your content.
The article "Road Map to success: Monitoring and Measuring Your Content Outreach" by Jodi Harris shows how important it is to have data that perfectly match every single step of your content marketing approach.
This article tells you of the paramount importance of setting up measurement practice from the very beginning to track, analyze, and continuously optimize the outreach of your content.
"Considering content marketing as a cyclical and ever-changing process is crucial if you wish to ensure optimum performance levels in the long term".
To read the full article: https://contentmarketinginstitute.com/2018/04/measuring-content-performance/