Head of Communication & Digital projects,
Marketing | Consumer Health
"If Merck is the world's oldest pharmaceutical and chemical company, it is also a forward-looking company. Digitization is gaining ground every day in our business as well as among our customers and consumers. The press is not immune to this underlying trend. Encountered almost 5 years ago, this start-up attracted me by its innovative approach in the digitalization of Press Relations.
Proximity, proactivity, and reactivity are the 3 strong points of this young team as efficient as it is engaging ... it was not enough to build loyalty: my partnership with epresspack is long-term for the management of the Merck Medication Family Newsrooms; A constantly evolving Newsroom guided by epresspack's suggestions to enhance the user experience. "