Launched in March, the Orange newsroom, created by Epresspack, gathers all of the brand’s press releases and press kits, and provides the communications teams with options to create subscription-based content. The solution innovatively uses the Blockchain to secure the brand’s content and its distribution. The Orange newsroom is a media dedicated platform open to public.
Early Summer 2022 saw Epresspack release Groupe Renault’s content newsroom in Belgium, Luxemburg and Italy. The newsroom supports both corporate and product level communications across five key brands: Renault, Alpine, Dacia, Mobilize Beyond Automotive and Alliance Renault Nissan-Mitsubishi. The solution allows each brand’s communications teams to manage news stories, press releases and to manage content for communicating the company’s strategy, finance and business announcements, corporate governance and broader industry and sustainability updates. The newsroom utilises the Blockchain to ensure that access to content is secure.
In the next two months, Leroy Merlin Group's newsroom will be launched. This media hub will provide the brand’s communications team the ability to manage stories, content and messaging to support both corporate level news and product-specific announcements. Created as a hybrid of open access and password protected portals, the newsroom includes a comprehensive media library that allows the communications team effectively manage images and assets, with the added ability to identify who is downloading and utilising their content.

About Epresspack:
Epresspack, the leading European PR software and newsroom provider creates newsrooms that help companies manage their brand reputation. Epresspack offers a complete 360° digital communications solution that supports digital transformation and optimises the PR and communications workflow. Epresspack helps communications teams to manage content creation, distribution, hosting and analysis, to maximise the exposure of their brand story. The company is headquartered in Paris with offices in London, Madrid and Milan, employing 50 staff and has over 11 years’ global experience supporting global brands.