According to the study carried out by "Fabernovel" on WeChat, it takes three ingredients to make a "Super App":
- A unique access point
- Seamlessly integrated ecosystem
- Its own payment solution
Thanks to these 3 ingredients and its own 5-step strategy, it only took WeChat 7 years to become a key player on the global tech scene!
It took this application only 433 days to reach 100 million users; unlike Facebook reached them within 1,650 days.
WeChat owes its success to its "all-in-one" application, which includes chat, social network, wallets, mini-programs, public services and third-party services.
After the conquest of Asia, what is the next step for this "Super App" ?
Discover WeChat's 5 strategies by downloading the case study: